WyndyMilla and Spoon Customs announce merger

  • Exciting merger brings together the very best in handmade carbon and steel custom bicycles 
  • Brands to realise an ever more capable, customer focused and diversified custom bicycle design and production process
  • Andy Carr, founder of Spoon Customs, will take the role of CEO, working across both brands
  • WyndyMilla founders Henry Furniss and Nasima Siddiqui to take on new challenges in cycling and fitness
  • Merger expected to complete by the end of Q1 2020

Surrey-based custom carbon experts WyndyMilla and award-winning custom steel bike brand Spoon Customs have today announced they will be merging.  This will bring together the very best in made-to-measure road and adventure bikes and custom paint capabilities, further cementing their position as a growing force in the world of custom performance bicycles. 

Continuing to operate under the WyndyMilla and Spoon Custom brands, the group will combine its business operations and economies of scale to realise an ever more capable and diversified custom bicycle design and production company which plays to existing strengths in R&D, design, engineering and flawless finish.

WM Paintworks, WyndyMilla’s existing in-house UK-based paint facility, will be rebranded and repositioned as a leading independent custom paint facility to the public and trade; taking advantage of the growth in demand for skilled, creative, innovative custom paint services. The business already has a number of ongoing contracts with independent bicycle brands and third party businesses and will significantly grow this aspect of its operation in 2020 and beyond.

WyndyMilla was founded in 2009 by Henry Furniss and Nasima Siddiqui who shared a passion for performance, a relentless focus on quality and a deep rooted belief that custom is king. Having built a successful brand and unrivalled product set, the co-founders will be leaving the business to take on new challenges in the world of cycling and fitness and are handing over the reins to the existing management team who will be joined and led by Andy Carr, founder of Spoon Customs. 

Carr takes over the role of CEO from Chris Houghton, ex CEO of OVO Energy Retail, who remains with the business as a Non Executive Director. Andy Bonsall, ex Co-founder and Executive Director of Essence Global, is also a director of the company and will take on the role of Non Executive Chairman of the Group. 

 

Commenting, Spoon Customs Founder, Andy Carr said: 

“Like many, I’ve been a long-term admirer of the WyndyMilla brand and products, from the active club community, to the way the team has mastered custom carbon production over the last ten years. The brand has obvious parallels with what I set out to achieve in the Alps when I started developing the first bikes. By combining the two businesses and people within them, we will build a focused range of exciting best in class bikes, that are competitive at the highest levels of the sport, regardless of material choice.” 

 

Henry Furniss added:

 “We’re really proud of what we’ve built over the last ten years, through hard work and a commitment to doing things differently. WyndyMilla is a much loved brand run by a highly capable, technically proficient team of passionate cyclists who have together produced some of the most exciting custom carbon bicycles available anywhere in the world. As Nasima and I move on to new challenges, we look forward to seeing what the combined brand and technical expertise of Spoon Customs and WyndyMilla can do, as they capitalise on the platform for growth that has been successfully built over the last few years.”

 

About Spoon Customs: 

Spoon Customs was founded by Andy Carr, who left the City behind and ran away to build a custom bike company, high in the Southern Alps. From their base in Montgenevre, Spoon Customs and their handpicked team of Italian artisans, developed a range of bikes developed and designed for the sort of riding they love, high in the mountains. 

Their custom bikes - handmade in the best steel tubing available - are inspired by that same landscape in and around Spoon Customs first mountain home and are designed to the exacting needs of each customer, to work for the sort of riding they want to do. 

Their award-winning* handmade bikes use high performance lightweight steel and their own progressive geometry, combined with the very highest standards in fit, fabrication and finish, to produce exciting custom bikes that make you want to ride more. 

* Spoon Customs won the public vote for best in show at Europe’s largest handmade bicycle show, Bespoked, in 2019. The company also picked up the Campagnolo Choice award, voted for by senior representatives from the brand, at the same show.

www.spooncustoms.com