Why Custom?

why custom?

Our philosophy is that the right way to make each bike the very best it can be is to build it around you from the start. Bespoke to you and the roads that you ride, without compromise and created for complete custom performance.

The journey begins with our custom performance experts gaining a full understanding of your cycling needs, expectations and aspirations. Next is a dynamic bike fitting to find your optimum position and component specification, ensuring your bike is completely in tune with your body. This fit can be at our Surrey Hills HQ, or, with any of our hand selected dealer partners around the world.

Once we have your fit requirements defined we begin to design your unique frame geometry that fits perfectly with its handling, ride feel and proportions all in balance and focussed around your riding experience.

For example, the tubing specification for each Massive Attack frame is custom tuned to your weight and application - starting from our tried and tested format and increasing or decreasing the stiffness and compliance to your individual requirements.  

Once the frame is in build stage and components agreed, our in-house design and paint team work with you to create your own custom paint design. With solid colours, metallic, deep candy or flip alongside specialist applications including gold leaf, each frame can be finished to the highest standards in high gloss, matte or combinations of both. If you want to go a step further, we can customise all your components as well as accessories from shoes to helmet to glasses to kit…

We’ll provide the perfect custom performance bike for you and make your ride stand out, to be admired from our Surrey Hills heartland right through to your global playground.